Faculty of Education, Social Sciences and Law

Sociology and Social Policy

Research Student: Yana Manyukhina

Ethical Consumption as a Reflexive Project: Negotiation of Consumer Identities through Ethical Choices

Photo of Yana Manyukhina

My PhD thesis endeavours to explore and interpret ethical food consumption as a site of formation, negotiation and articulation of consumers’ personal and social identities. Drawing on Giddens' (1991) view of consumption as an arena of reflexive self-production and Archer's (2007) theory of human reflexivity, my works seeks to construe ethical food shopping as a reflexive project of an identity-seeking consumer. It presents ethical choices as important elements in the reflexive process of consumer formation and articulation of a distinctive self-image. In so doing, I attempt to open up new theoretical perspectives on ethical consumption. I also aim to contribute to a larger theoretical debate on the relationships between consumption activities and the construction of individual identity narratives.

Publications

Book chapters

Vis, F., Faulkner, S., Parry, K., Manyukhina, Y., and Evans, L., (2013). ‘Twitpic-ing the riots: analysing images shared on Twitter during the 2011 UK riots’, for edited collection, Twitter and Society, Peter Lang.

Other publications

Procter, R., Vis, F., Voss, A., Cantijoch, M., Manyukhina, Y., Thelwall, M., Gray, S., Hudson-Smith, A., & Gibson, R., (2011). Reading the Riots on Twitter: Final Report (prepared for The Guardian newspaper).

Vis, F., and Manyukhina, Y., (2011). The English Allotment Lottery. Guardian Data Blog (10/11/2011), available on http://www.guardian.co.uk/news/datablog/2011/nov/10/allotments-rents-waiting-list

Conference presentations

Manyukhina, Y. (2014) Ethical Consumption as a Reflexive Project: Negotiation of Consumer Identities through Ethical Choices, Discussion of Preliminary Findings, Fourth International Conference on Food Studies, Monash University Prato, Prato, 20 – 21 October 2014

Manyukhina, Y. (2014) Ethical Consumption as a Reflexive Project: Negotiation of Consumer Identities through Ethical Choices, Discussion of Preliminary Findings, ESA Consumption Research Network Midterm Conference, University of Porto, Porto, 3-6 September 2014

Manyukhina, Y. (2014) Ethical Consumption as a Reflexive Project: Negotiation of Consumer Identities through Ethical Labelling, STS Conference “Critical Issues in Science and Technology Studies”, Graz, Austria, 5-6 May 2014.

Ochu, E., Vis, F., Jackson, P., Miles, A., Humphrey, I. and Manyukhina, Y. (2014). ‘Everyday Growing Futures’, MeCCSA Annual Conference, Bournemouth University, Bournemouth, 8-10 January.

Procter, R., Vis, F., Voss, A., Cantijoch, M. and Manyukhina, Y. (2012). #riotcleanup – Reading the Riots on Twitter. Internet, Politics, Policy 2012: Big Data, Big Challenges? Oxford, September.

Vis, F. and Manyukhina, Y.,  (2012), ‘Allotment (publics): an open data and data driven journalism perspective’, USING OPEN DATA, policy modeling, citizen empowerment, data journalism, The European Commissioner’s Albert Borscheet Conference Centre, Brussels, 19-20 June.

Procter, R., Vis, F., Voss, A (2011) ‘Reading the Riots on Twitter’, Reading the Riots Guardian/LSE conference, LSE, London, 14 December.

Vis, F., Manyukhina, Y. (2011), ‘Allotments in the UK: growing back to the future? Open data stories and interventions’, Open Government Data Camp, Warsaw, Poland, 20-21 October

Vis, F., Manyukhina, Y. (2011), ‘The Future of Allotments in the UK. Growing Manchester: an open data story’, Manchester City Camp, Manchester, 14-15 October.

Honours/Awards

  • Global Food Studies Graduate Scholar Award, October, 2014
  • Leeds International Research Scholarship, awarded April, 2013
  • Best MA Mass Communications Student Performance Prize, Leicester University, 2011
  • Best MA Mass Communications Dissertation Prize, Leicester University, 2011

Background

I have a BA in International Relations from Baku State University, Azerbaijan (2009) and an MA in Mass Communications from the University of Leicester, UK (2011), both with distinction. My research interests include:

  • sociology of food and eating
  • consumer research
  • food industry practices and alternative food networks
  • sustainable consumption and political consumerism

I lead a related academic blog on http://ediblematters.wordpress.com

Research experience

I have been part of the team of academics collaborating with the Guardian on analysing tweets from the time of the Summer Riots in England in 2011 as part of their Reading the Riots investigation. Recently, I was a Research Assistant on the Everyday Growing Cultures project which explored the potential of digital engagement and open data in helping current and prospective allotment holders to build stronger growing communities and improve environmental sustainability and food security.

Teaching experience

I have taught on the following modules:

  • Study Skills Strand 1
  • Education, Culture and Society
  • Sociological Analysis of Contemporary Society

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